The internet vs. Hollywood
http://cnettv.cnet.com/ep-49-internet-vs-hollywood/9742-1_53-50093705.html
It makes Hollywood nervous when people have a fast computer and a fast internet connection because people will download the movies instead of going to the cinema. There are two opposing views on the question.
Hollywood knows how to use the internet to its advantage. Online marketing that they are using is one of the most sophisticated forms of any industry. According to Jeff Berg, chairman and chief executive of ICM, says that about 8% of the total marketing cost on the films goes to the internet. Hollywood actually builds its audience on the internet with spreading trailers and advertisement on the websites. Besides, Jeff believes that the internet lowers barriers to entry for new film-makers who make short movies and independent films (The Economist, 2008).
However, according to Valenti, president of the Motion Picture Association of America, the increase in use of internet allows faster downloading of films and makes the problem ever greater. He says 400,000 to 600,000 films are downloaded from the internet illegally every day and so the digital piracy has become a real menace (BBC News, 2003).
Thus, healthy use of the internet is required for both audience and Hollywood. Audience needs to be aware of downloading movies illegally through a piracy website.
References:
BBC News, ‘Piracy 'threat' to Hollywood’, 19 February 2003, viewed 06 September 2011, < http://news.bbc.co.uk/2/hi/entertainment/2779077.stm>.
The Economist, ‘Hollywood and the internet’, 21 February 2008, viewed 06 September 2011,
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